We unpack how and why humour works for brands,
and shine a light on the best in the biz.
Can you think of a time when a funny ad made you laugh out loud? Perhaps the hilarity of the Geico caveman or the wit behind Old Spice’s “The Man Your Man Could Smell Like” stuck in your memory. Now, flip that—do you recall an ad that tried to be funny but fell painfully flat? […]
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Contents: Introduction Why Brands Should Use Humour Marketing Is Humour Right For Your Company? Types Of Comedy To Use In Content Marketing What’s The Best Format For Using Comedy In Marketing How To Use Comedy In Marketing 1. Know Your Audience 2. Understand Your Product 3. Make It Funny 4. Make It Inclusive 5. Avoid […]
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Affordable strategies to unleash the power of video 💥. High-impact content doesn’t have to come at high cost. We caught up with Anna O’Riordan, Brand & Marketing Consultant, to explore the benefits of video content and share some affordable approaches to campaign development. When done right, video content is powerful, enabling brands to reach the […]
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We caught up with Anna O’Riordan, Brand & Marketing Consultant, to explore how and when brands can best use humour in their campaigns. “Laughter is the shortest distance between two people” – Victor Borge Humour offers a great way to ‘humanise’ your brand and connect with an audience. We can all remember a clever line […]
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At The Comedy Crowd we like to celebrate those brands who know that life is there to be enjoyed. Who don’t take themselves too seriously. And who make us laugh with funny ads. Below are must see ads that we believe have embraced humour and executed it with aplomb. In other words they make us […]
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What is a brand to do when they find themselves on the wrong end of a comedian’s wit? That was the dilemma faced by Waitrose after they were the latest subject of Milo McCabe’s Greeter’s Guild series in which Troy Hawke delivers impeccably styled compliments to customers at the door. The staff, somewhat bemused, summoned […]
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In a World where people are perpetually consuming content, brands feel the need to work harder than ever to cut through the fog.
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On Monday 14 June 2021, Coca Cola lost $4bn in it’s share price after footballer Cristiano Ronaldo moved two of it’s bottles slightly to the left on a table. Such is the world we live in.
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