‘More to That’ is a blog by Lawrence Yeo that uses simple, distinctive illustrations to craft thoughtful posts. Yeo describes himself as a visual storyteller, and in this post he explains how he takes an idea and creates a narrative journey in which visuals play a vital role. There are some brilliant insights in this guide including:

  • How to get creative at the intersection of your personal interests and landscape of ideas
  • Where epiphanies come from
  • How to create a visceral journey for your audience
  • What makes a great reveal
  • How and when to use visuals to maximum effect

It’s a long piece but its packed with insight and inspiration for your next comedy project. Read it here.

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